The basic purpose of this algorithm is to target and penalize those violating its quality guidelines. The major focus to get your site linked should be a quality, unique content so that your website gets maximum links not by any tools or software but because of quality, relevance and popularity of content. The PR of the site depends a lot upon the websites that link to your site. Google’s intention behind penguin update is to penalize web spammers. In an effort to do so it will also penalize the website which link to these sites.

This algorithm was released on 24th of April 2012. Few guide lines that came up with Google penguin update include

1. Avoid hidden text or links.
2. Avoid cloaking
3. Avoid multiple pages, domains and sub domains with almost duplicate material.
4. Creating content for users rather than search engines
5. Avoid linking to spam sites.

Let’s now imagine a little SEO story: You purchased a domain for your business, and then built a website filled with pretty pictures, a catchy rotating banner, a shopping cart, and for a while no one saw it. You then wake up from a dream suddenly realizing the huge importance of SEO and using social media. After about six months, you start to notice that your strategies
seem to be working. You have done your keyword research, written finely crafted meta tags, optimized photos and videos, and you have now begun to update your blog frequently. Your site has backlinks to support it and your local searches are perfect. All this hard work and patience is working because you are coming up on the first page of Google for your keywords, your blog has a following, the traffic to your site has increased, and so have your sales. You start planning parties for your Facebook friends, buying fancy cars, dreaming of Vegas vacations, when…

It all suddenly stops

In a panic, you start to wonder what happened. You think to yourself, “Everyone loved my video of my toddler wearing my company’s new Snugarooroo product while playing with a kitten, but now there is only darkness.” Like many modern internet users you start to do some online research and start wondering which of the following scenarios might apply to your possibly doomed and damned domain:

Possible Scenario 1: An Illegal Site Happens to be Your Neighbor

Your site is hosted on a shared IP and another website on this shared IP has just been banned due to illegal activities. Since you are on the same IP as the banned website you get shut down too. You no longer see traffic to your site because Google has also banned your IP address. On the other hand, you have bought a dedicated IP address but on a shared server. Unfortunately, you are still going to be banned. Realtime Blackhole Lists (RBLs) will recognize that your website and the illegal site are on the same shared server and will penalize both sites. Since you are on the same shared server as the malice site(s) you will be taken off Google and you will face a reduction in your traffic and ultimately your profits when (and if) you get your site back up and running again.

Possible Scenario 2: Rush Hour Happens

None of the sites on the shared IP or server have been banned or labeled illegal but all of a sudden it stops anyway. A video you made, goes viral, a blog post you made hits it big, or perhaps becomes your biggest supporter. Regardless of what happened, or what you did, traffic on your site has increased so much it has slowed your website down to a halt and possibly crashed your server. The massive amount of traffic has literally created a rush hour scenario where your car (or website) does not move, does not upload, does not work. Because you are on a shared IP and/or server the hardware couldn’t keep up with the traffic and has collapsed. Perhaps the traffic doesn’t crash the website but slows it down so much you can’t engage the potential customer. The Rush Hour experience has left you stuck on the road to not making you money.

Famous examples of the Rush Hour dilemma: Coca-Cola and Acura’s websites crashes during the recent Super Bowl due to increase in traffic. Act of Valor’s site experienced intense delays during the Super Bowl also. During the recent SOPA Bill drama multiple senators’ sites such as Mark Begich (D – AK), Barbara Boxer (D – CA), and Patrick Leahy (D – VT) crashed or nearly slowed to a halt due to the anti-SOPA protestors. Perhaps the most famous example of all is Tumblr, a site that experiences crashes so frequently they actually have a mascot for when it happens.

Possible Scenario 3: Unchangeable Page Rank Happens:

You did all the SEO you could, and have a rather decent page rank, but no matter what you do, it will not improve. You seem to be at a virtual standstill and you have just won an award for the world’s slowest web site page speed. Your shared server and IP are preventing you from reaching your fullest potential and your ego has taken a beating. You learn that the slower the website loads, the harder it is for Google to index your website, which is leading to fewer inner pages getting picked up, lower SERP rankings, and domain authority. And because a shared server is slow, your page speed, and your page rank are suffering like a commuter at rush hour on the NYC 6 train. A shared server and shared IP only hurt your page rank, load time, and bank account, and are pretty good at getting you nowhere fast.

The Solution: A Dedicated Server Happens: The Sky Clears and You are Back in Internet Heaven

While you are going gaga for Googling “server solutions,” you come across what seems to be the ultimate answer to your problem – a dedicated server! Further inquiry teaches you that a dedicated server is a server placed on a network for a specific purpose, person, or company. It is generally hosted in a highly secure data center where it is maintained by expert IT support and equipped with state-of-the-art technology to monitor environmental conditions and server performance. Thrilled by the opportunity to get the technology tweaking out of your own hands, you get your dedicated server and spend the rest of your days as happy-as-a-honeymooner, knowing that your data, connectivity, and online visibility are assured. Your dedicated server is customized to fit your needs and your website’s needs so that you never end up in an internet black hole and you know that your data is safe.

The Conclusion

If you are looking for a banned-less IP address and incomparable uptime, higher page ranks, more traffic, and more profit from your website, dedicated hosting may be your destiny. My suggestion? Get a dedicated server as soon as possible and gain a long term secure hosting solution that will grow with your business.

By Samantha Walt

Problem solving titles are excellent for attracting the attention of readers and search engines because the title itself mirrors the type of thing your readers would be searching for in the first place.

Think about it – when people do Google searches, they are usually looking for the answer to a question or the solution to a problem. In order to get your article into the “hands” of these searchers, you need to make it very clear (in your title) that your article provides the answer or the solution to that particular question or problem.

Here are some article marketing strategies for creating problem solving titles:

1 – The Long-Tail Keyword Based Title

Long-tail keywords are longer phrases (usually 3-8 words long) that are usually pretty specific. They may even start with the words “how to,” indicating that the person searching is trying to find out how to do something.
They may also just state a problem or solution that a person is looking for, such as “Sell Your House Fast.” When you have a long-tail keyword term like that, you can either have a title that is just “Sell Your House Fast,” or you can add more information to that phrase, for example: “Sell Your House Fast: 5 Tips For A Quick Closing.”
You can even create several problem solving articles that have that same long-tail keyword term in them, for example:
Sell Your House Fast: 3 Home Improvements That Will Attract More Buyers
Sell Your House Fast: Finding The Right Real Estate Agent
And so on…

Long-tail keywords are perfect for using in your titles and for your article topics. If one of your long-tail keyword phrases is “how to fix a flat tire,” then you can write an article on that topic with the title “How To Fix A Flat Tire.”
Many times people will just type a question into Google. The question in itself can form the basis of a great title.
The idea is to proactively create content that provides the solution to questions that your target readers are asking.

2 – Problem Solving Titles Go Great With Google
When you can create a title that mirrors (or almost mirrors) what your target readers are searching for in Google, you’re helping Google to associate your article with that search, which results in a higher ranking for your article when someone searches for that phrase.

A straightforward problem solving headline is more effective than a clever title that leaves the reader wondering what the article is about. If the reader isn’t clear on the exact topic of the article, neither is Google!
Now, you can’t create this type of title with every long-tail keyword phrase on your list – sometimes you’ll need to tweak the phrase or add onto it to make it make sense and provide enough information.

Your Homework:
1 – First off, you need to do long-tail keyword research.
This shouldn’t take very long – just use Google’s free keyword tool. Where appropriate, you might take some of your shorter keyword phrases and enter them into Google’s keyword tool putting the words ‘How To’ in front of them, and see what you come up with.
2 – For your next 3 articles, focus on writing these different types of problem solving titles:
=> Write a problem solving ‘How To’ title.
=> Write a problem solving ‘Top Tips’ title.
=> Write a title that is a question (based off what your target market is searching for in Google).
By Steve Shaw

Here are 5 of the SEO benefits of guest blogging:

Link building

It seems that the most obvious SEO benefits of blogging host, and is probably the main reason why they are always looking for new opportunities to the company blogging host. Most blogs allow their guest bloggers a couple references in a section of the author bio, so make sure that you have taken advantage of! Try to get the full http link to the Web site, in addition to the two texts with hyperlinked text if anchor blogger allows. Vary the author bio on various blogs to other keywords and ensure the concentration of buildings, natural search engines perspective. If you have a pretty good relationship with the owner of the blog, maybe allowed to place the post a link or two in the actual self back to your website, blog or other contributions that you have written on this blog to help with internal links.

The increase in Online touch points

The Web site is the most valuable part of online assets, it would be the only presence, have your business online. A successful SEO campaign needs to create multiple points of contact, where customers can interact with your brand, and pulled back to your website. Guest blogger is such one-touch. With a blog on a different industry pages allows you to not only your credibility as a leader of the thinking of the industry, it also provides potential customers who have never heard of the company the opportunity to learn from you, Content marketing should focus on consumer education and pressure at each stage of the purchase process. More guest posts that you have on industry blogs, the more likely to communicate with a potential customer, every step of the way.

Build relationships with industry bloggers

In my opinion it’s much better than being a regular contributor to the blog, then try for a one-time deal. Although you can send an article every other month! Several more times to publish content to your blog, the stronger your relationship with the owner of this blog is all about. Somewhere along the line, maybe you could take advantage of this relationship and ask them to write a post revision/support any of your products. It is much easier to ask for a job after for the six months was the publishing of content to their blog.

More comfort for the owner of the blog post is better with you, and you will be able to jump from one post every two months for a month or even a week. Perhaps allow them to add a few more links to your contribution, or a list as the main author. But building a relationship takes time and a lot of writing.

Draw new visitors to your site

Author bio and links in the post itself is not only good for linking buildings; It can also help create new, targeted traffic to your website. Is there anyone who clicks the link in the blog host, who is interested in learning more about your company and your industry. May be the beginning of the buying cycle, and are just trying to get a feel for the company, which is out there, or might be looking for information on a specific topic and feel reliable source or maybe they will buy and they want to get in touch with your business. For whatever reason, that a visitor clicks through your web site, giving you a chance to convince them to convert. At the end of the day, that’s what SEO is about-increases volume of targeted traffic directed to your website.

Additional content fuels social media marketing campaign

Social media, SEO, thrives on content. More content can be shared, so that October is not dead, update and post, the more reasons you give the audience to interact and engage with your brand. Remember that social media should not be considered as additional advertising platform. Consumers are driving the conversations on the web sites of social media, and expects to tag with in them, every time some of the content is shared on sites like Facebook, Twitter, LinkedIn or Google +, it has created social signal that indicates that the search engines that this part of the content is valuable. More than once, which is the shared content, more links, the greater the value of, and better ranking in the SERPS! Each published a guest post to add to your social network Using current with great content.

Remember, than to care for guest blogging, blog business comes with a continuous stream of great content! 100 guest blog is not a substitute for your own blog. Once the blog is taking place, it’s time to start looking for guest blogging opportunities that will help you be successful SEO campaign. viagra

The only problem?

Far too many of the content writers out there can’t actually write! As a result, they prey on people like you – hoping you’ll believe their promises and never notice that they don’t actually have any talent. Sadly, the odds are high that you’ve been lied to by an SEO content writer. Heck, you may have been told several lies!

There are some real doozies being told out there, but these 7 are the most common – and they’re also the most damaging to your business:

1. “I don’t outsource any of my work.”

This is a classic example of the ol’ “bait and switch.” Lots of SEO content writers promise that they (or a trusted associate) personally handle all of the writing. Then, they outsource the work to the far-reaches of the globe – and you wind up being the poor sap that gets stuck with content that’s not even remotely close to what you were expecting.

Before you agree to work with any SEO content writing service, you need to ask how they operate. If the person you’re talking to isn’t going to personally handle the writing, you need to find out who’s going to do it – along with what kind of credentials they have.

2. “I’ll have this to you in 24 hours.”

Have you seen those SEO content writing ads that promise tons of high-quality articles in just 24 hours? If you believe you’re going to get quality craftsmanship out of an offer like that, I’ve got a bridge in Brooklyn to sell you!

When you take advantage of promises like this, you end up with two scenarios – and neither one is good.

The first possibility is that you might actually wind up getting your order on time. The only problem is that you’re not sure if your content was written in English or some kind of Klingon-spinoff language.

The second possibility is that 24 hours pass, and you’ve got nothing to show for the money you’ve spent. Then, when you try to get a status update from your content writer, you get fed more lies – like the fact that the writer’s cat had the hiccups and, as a result, they were far too distraught to focus on your order.

3. “I don’t use article spinners.”

You wouldn’t believe how many marketers have been fed this line – right before they were handed a bunch of poorly-spun gibberish content. I’ve heard this same story from a number of new clients. They trusted some “writer,” and it wound up coming back and biting them in the, you-know-where. Adding insult to injury, they had to pay me to either fix the mess or to start over from scratch.

4. “I have tons of experience.”

While it is possible to find a diamond in the rough, most of the good SEO content writers out there have solid credentials. Sure, writing involves having natural talent, but harnessing that talent – by doing things like going to college and majoring in something related to writing, or having legitimate professional writing experience – is what separates the cream from the rest of the crop.

Unfortunately, the world wide web lends itself to anonymity and resume-boosting (if not out-and-out lying). Some SEO content writers will swear up and down that they’ve got the experience you’re looking for. Then, they send you content that your third grader would be ashamed to put his name on.

A good SEO content writing service will be clear on its experience and qualifications right on its website. If you’ve got any questions, a good writer will be happy to answer them for you. If your potential SEO content writer seems a little too vague, chances are they’re not quite as experienced as they claim to be.

5. “I do tons of quality research.”

There are plenty of solid places to do research on the web. A good SEO content writer will take advantage of several of them, just for one article or blog post. The bad writers will tell you how thorough their research is – then head straight to Wikipedia and copy information that may or may not be accurate.

When you read the finished product, you’ll be able to tell immediately if your writer really did do solid research, or if they’re just passing on the same half-truths and rumors that are circulating around the web.

The best way to prevent this from happening to you is to check out other content that your writer has written – either on their own website or blog, or in a guest post somewhere. Even if the subject isn’t related to your niche, you’ll be able to tell if it’s chock full of legitimate facts, or if it’s all fluff.

6. “I can make sure that all of your keywords flow naturally.”

This is a big lie that content writers love to tell. After all, a huge part of SEO content writing is SEO!

Some keywords are tougher to incorporate than others, but a good SEO content writer will have the ability to make sure that none of them stick out like a sore thumb. The last thing you want is a keyword that screams, “Hey! Look over here! I’m a keyword! I hope Google loves the fact that I’m smack-dab in the middle of this sentence!” All you’ll get from content like that is readers that run screaming in the opposite direction.

How can you tell if your SEO content writer incorporates keywords the right way?

Ask!

A good writer will never say they have a “blanket” keyword density. They’ll say it depends on the keyword and how often they can incorporate it, while still having an article or blog post that flows properly. On the other hand, the bad writers will make crazy promises – like a keyword density of 3-5% for each of your target keywords, or promising to use each keyword at least 27 times in a 400 word article.

7. “I can create awesome SEO articles for just $2.”

The problem with content that only costs $2 is that it results in a terrible hourly wage for your writer. Personally, I write very quickly, so to research and write a 400 word article takes me about an hour (give or take, depending on the subject). Since I like having a roof over my head and food on my dinner table, I’m not willing to work for $2 an hour. I’m sure you couldn’t make ends meet that way, either!

When you’re paying a writer a couple of bucks per article, their focus isn’t on giving you a well-researched, carefully-crafted piece of content. Instead, their goal is to churn out $2 articles as quickly as they can, so that they can try to make enough money to live on.

Look at it that way, and it’s easy to see that you’re never going to get high-quality at those prices. But it makes for a great sales pitch, right? Too bad it’s completely untrue!

2. Blogging. A well-written blog article can bring search engine traffic. It can also increase the number of subscribers to your RSS feed which can lead to repeat visitors and more traffic.

3. Social bookmarking. To bookmark your blog URL into some of the top social directories use a bookmarking sites such as Social Marker. This helps the search engines to find you and can lead to more website visitors.

4. Article marketing. This is still a great long term strategy for promoting a website. So the reader can easily find you include a link to your website in your resource box.

5. Article videos. There are services such as Article Video Robot that will convert articles into videos. You then submit it to the top shared video sites such as You Tube and Yahoo.

6. Video marketing. Google owns You Tube which gets 85% of all video traffic. Doing video marketing is a good way to show up in the search engines and create website visitors.

7. Email marketing. Anytime you send a mailing out your list you can include a link back to your website. This should include blog updates and announcing new products.

8. Publish a newsletter. These are known as Ezines and have been around now for almost 15 years online. This is a good way to provide useful information to people as well as promote products in your online newsletter.

9. Viral marketing. It is a good thing anytime you can get somebody to tell somebody else about your Internet business. Ways to create viral marketing include reports, articles, ebooks, and so on. This could also include posting the video on You Tube that goes viral all over the Internet.

10. Go offline. You can still drive traffic to your website the old fashion way including flyers, business cards, newspaper advertising, and radio. Many times this is dependent upon what your actual budget is as off-line marketing can be expensive.

These are 10 ways to get more website traffic. Rather than concentrating on one specific way if you spread your advertising tactics around your traffic will increase

Because of this, local visibility has become more important than ever before. It is not important whether you are a work from home business or a large corporation, by employing a local search engine optimization strategy it is possible to directly increase the amount of first time buyers. You do not need to create a complicated local SEO strategy in order to encourage local business, there are a few easy steps that you can implement to generate more sales.

A simple thing to do, especially if you are an online home based business, it to claim your own business profiles that are already in existence. It would in all likelihood amaze you just how many search engines and major websites have your business profile already online. Included amongst the most common examples are Google Places, Yahoo Local and Bing Local. If you go through all the verification steps, you will then be able to claim your business profile and modify it so that it is easier for people to find, and also to be sure that the information is actually correct and useful.

It is essential that you take control of the information that is already in existence about your business online.

The majority of local listings come through aggregation sites that search through the internet collecting the information that can then be displayed in a single place.

If for some reason these aggregation sites find information that is not right about your business it is possible that they will be unaware that they are displaying something that is incorrect. A common error is that phone numbers or addresses are not displayed correctly. This results in the possibility of a prospective customer who could be trying to get in touch with you will be unable to do so because of incorrect data. In most cases they will not really try too hard to contact you, they will simply move on to the next local business in the same line of work as you.

Another great idea would be for you to set up a central data location of your own. It is incredible just how many information aggregation websites are online that have information about your business and the best way to take advantage of this exposure and generate more local organic traffic is to have a place where your prospective customers can go directly which could be either your own website or a social network such as Twitter or a Facebook Fan Page. This will ensure that any customer, no matter where they learn about your business, will be sent to the same place. You must allow these sites to send you traffic, but at the same time you need to still be able to take control of this traffic as quickly as you can.

So you can see from this that there are numerous methods that you can use to benefit from local organic traffic for your business. The key is to understand why local SEO strategies are necessary to your online income business and the way you can get the best leverage from the aggregation websites. The three main steps you can take is to be sure to claim all of your business profiles that are already in existence, to take control over that information that is being displayed with regards to your business, specifically the phone numbers and the address, and finally you must make sure that you have a central location to which all of this organic traffic is sent such as your own website or a social network profile.

Before writing the post, I simply sat down and penned my SEO experiences. As a beginner, I used to waste a lot of time on different SEO methods that later on turned out quite useless. So, I made a list of those. I’ve also “interviewed” some of my SEO buddies and included their piece of advice in this post, too. So, what I would like to present to you is our distilled wisdom. Enjoy!

It is NO use:

1. Hanging Out at SEO Blogs/Forums

Ironically, this is what you are doing now, aren’t you? Well, it’s not the same, and let me explain why. There is a difference between CHOOSING to read a blog post or a forum thread that looks really helpful (this is what experienced SEO’s do) and simply reading everything in sight to stay informed about everything at all times.

I remember the days when I used to read every reply in a forum thread that I started, even when I already knew the answer to the question I had asked in the thread. I was just curious! So, guess what, I don’t have the time for curiosity anymore.

Also, one of my SEO buddies had volunteered to moderate an SEO forum. He thought it was gonna be fun, but it turned out to be extremely time-consuming. Well, if you have nothing better to do, you might as well do that.

2. Commenting on SEO Blogs/Forums

First, let me make myself clear and say that I do NOT mean using blog/forum commenting for SEO purposes, I mean using it for commenting purposes. Like, sometimes you’d get caught up in a heated discussion, especially when the “wow, I didn’t know that” stage is over, and you can give your opinion on different SEO matters, and you don’t hesitate to do it. So, this just eats up your valuable time and doesn’t really do anything for you.

3. Thinking That Manual is Better

To all of you perfectionists, double-checkers and sure-makers out there, I’d like to say that manual is seldom better. At least not when it comes to SEO. Many of my SEO friends, including me, say that, as SEO newbies, they had tried to do everything by hand. Partially, that was striving for better quality, and, partially, it was not trusting the SEO tools.

Anyhow, once they did try SEO software, they never got back to the olden do-it-yourself ways, ever. The general principle here is, if there IS a tool that can do it FOR you (like, a rank checker), go for it. Will save you loads of time.

4. Submitting to Crappy Article Directories

One of the SEO managers I know admitted that she used to spend a lot of time submitting to crappy article directories. Later on, she discovered that article marketing was all about quality, not quantity; that it was better to find fewer better-targeted, perhaps even paid directories and submit there.

5. Spinning Content

Another friend of mine did a lot of article submission, too. But those were not unique articles, but spun articles that were being submitted to hundreds of directories on the Web. At some point, he realized that writing and promoting one unique and useful article had a much bigger impact on site rankings, than spamming the Web with hundreds of “clones.”

6. Doing Manual Link Exchange

When I was still a beginner, the way I used to do link building was one link at a time. I would find a site, offer to exchange links, write “best regards” at the end of each email – Hah, now, when I think about it, it seems just so ridiculous.

I don’t do that any longer, of course. I now use SEO tools like LinkAssistant and SEO SpyGlass to build links. I now sometimes build 100 backlinks a day, with very little effort on my part.

7. Keyword Stuffing

One of the SEO’s, who I have great respect for said that he used to engage in keyword stuffing at the beginning of his career. He just wanted to rank faster for his major keywords, you see.

Well, of course, that affected content quality. His bounce rates went up, and the rankings went down. So, my acquaintance decided to work on interlinking instead! He provided useful links between different pages of his site. This worked both ways: to help SEO and to improve user experience. Users began following those links and, as the result, were staying longer on the site.

So, this is it. Are you practicing any of the above-mentioned techniques? If you are, take our word, they are not worth it! There is a saying that goes like ‘a smart man learns from his mistakes; a wise man learns from the mistakes of others.’ So, be wise and save your precious time!

This article gives some quick article marketing tips on how to appropriately use your keywords in your article submissions:

1 – The Headline:

The purpose of your headline is to indicate the topic of your article.

Try to place the keyword phrase that you’re targeting at the beginning of your headline. This takes some thought – the goal is to create a headline that would capture the attention of your potential reader, but that also prominently displays the keyword phrase. The title also has to be grammatically correct and contain correct spelling.

The best SEO-friendly titles just look like a great title – no one should be able to tell that you have specifically crafted it with your keywords in mind.

Please note: In addition to the keywords you researched for your website, it’s a good idea to also do keyword research for the topics of your articles. The phrases associated with your article topics will naturally be longer, say 3-8 words long. They are more specific than the keywords that are associated with your website, but that makes them perfectly suited for article topics.

The main difference between these two types of keywords is that the ones you use in your title and article body are what you’d like the article to rank for, and the keywords you use in your resource box are the ones you’d like your website to rank for.

2 – The Article:

The topic of the article is determined by the title.

Try to repeat your keyword phrase in the first 5 sentences or so of the article, in a natural sounding way of course.

Then, just write naturally about your topic. Since the keyword phrase is closely related to the topic of your article, then variations of the phrase should appear naturally in your article. Don’t try to force it too much, and by all means don’t pepper your article with the keyword phrase.

The most important part about the article is that it is easy for a reader to understand and that it provides helpful information. So, focus on writing a well-written article that teaches your reader something. After carefully placing your keyword phrase in the 5 lines, don’t worry too much about how many times the keyword phrase appears in the article. It will show up every once in a while as you naturally write about your topic.

Also, it’s okay for the phrase to appear in different forms, for example, ‘race cars,’ ‘racing cars,’ ‘race car gear’, etc.

3 – The Resource Box:

The resource box is where you can tell a little about yourself and your business and where you can encourage the reader to click the link leading back to your website. This is also a great spot to put one of the keyword phrases that you’d like your website to rank highly for.

Many directories will allow you to create an anchor text link in your resource box. With an anchor text link, you can use your keyword phrase to form the link that leads back to your website. This helps search engines to associate that phrase with the topic of your website and can influence the search engine ranking for your site for that phrase.

Be sure not to use the same phrase each time though – you should have a list of keyword phrases for your website, and you can alternate those in your resource boxes. If you use the same phrase as anchor text each time, it can look suspicious to search engines, which could have negative SEO consequences for your website.

Let’s recap the main things to remember when creating an SEO friendly article:

=> Do your keyword research, and find phrases to target in your articles as well as phrases that you’d like your website to rank for.

=> Write naturally. The phrases that appear in your article should not be conspicuous or awkward sounding. They should just be a natural part of a helpful article.

=> Be sure to use proper spelling and grammar. This is necessary for the article to be published and also for readers to be able to understand what the article is saying.

After doing this a few times, writing an SEO-friendly article will be like second nature. You’ll become very skilled at creating content that’s useful to your readers, while at the same time crafting an article that will attract the attention of search engines.

And the best part? Almost no-one is using this to its full potential.

What is LinkedIn?

LinkedIn is a business directory that specializes in finding businesses, talent, and opportunities. It is therefore a place to discover businesses and for others to discover you. A place to discover talent; for recruiting, outsourcing, partnering with, or consulting. In short, people who can help your business.

It is a place where you can see credentials, build a relationship first then trust. It is a place where you should be able to generate 4 – 5 leads per day for your business. 75% of your business should come from LinkedIn.

In short – you are the talent that others are looking for.

But are they finding you?

LinkedIn has a record number of searches per day for SEO, Reputation Management, Mobile Marketing, List Management, Web Development, PPC, Lead Generation, YouTube management, and many others.

Why is LinkedIn so Popular for Business?

The main reason is that it is a search engine where you can search for people rather than information. You can see their credentials, and get to know them first before you commit to anything.

You also get geographically targeted search results so you can search for local people.

LinkedIn is perfect for you if you have the skills that are searched for, or if you want to outsource to people with those skills.

Benefits of Using LinkedIn

- You can only have one profile.

- You can generate leads all over the country and even the world even if you have a free account.

- You can use apps on your profile which help you to showcase yourself and your business.

How to Use LinkedIn:

You need to have a well written and well-presented profile that is SEO optimized with keywords. It is best to have a salesletter or similar copywriting for best results. Only talk about what you do for your clients and how you do it. Your past is irrelevant, unless it shows your experience in your current position. Use apps to help you. Slideshare is a good one to use as you can upload powerpoint presentations or YouTube videos to slideshare which will then show on your profile.

Always keep Search Engine Optimization in mind as people need to find you. Also, make your email address visible on your profile.

A systematic approach to networking works best. So decide first what you’re going to offer, and make sure it will pre-close clients for you, and generate relationships with your prospects. It should help you find business, and generate value for your leads.

In our case study, a start-up business approached his target market and asked them if they knew a good accountant in their area. They had one of three responses: No, I don’t know an accountant; yes I know an accountant; or no response.

He mentioned his business only in his signature with a keyword rich sentence and a link. He contacted 100 prospects. Of those 100, 22 responded that yes, they did know an accountant and made a referral. 43 responded that they didn’t know an accountant, and 35 gave no response. He then wrote to the accountants, told them that they came highly recommended and asked if he could recommend them to others.

The results: one accountant offered him $500 to buy his list of people in his area who needed an accountant. And 21 people wrote back and asked about his SEO services. He made five sales resulting in $4300 income.

Now you don’t have to offer the same, but you need to offer something of value. This way you will build excellent relationships and trust with your prospects.